Last July, I asked, “Where have all the boybands gone?” Nine months later, I think we know the answer to that. Now, I’m left wondering, what about the girls groups?
Pop girl groups usually come off as trampy (The Pussycat Dolls), cheesy (Spice Girls), or a unique combination of both (Danity Kane). That’s not to say they don’t have their place, but they’re much more of a gamble. As long as there are hormone-crazed teen girls, boybands have a market. However, girl groups have to work harder (and make some changes) for that same kind of adoration.
There are a few ways for an ordinary pop girl group to become, well, CrazySexyCool. You can go only go so far with lifting your leg in the air and singing “I’m hotter, more famous, and richer than you” songs. Take, for example, Destiny’s Child and TLC. Both groups were built on female empowerment. From “Independent Women” and “Survivor” to “No Scrubs” and “Unpretty,” they made themselves relatable to female fans. Destiny’s Child and TLC prove that good things come in 3s. Although it took Destiny’s Child a few times to figure that out, three members allows for each to have an identity and not get lost in the shuffle. While boyband members can get by on looks, it’s essential for girls to be able to relate to female group members. Combining pop with R&B also gave Destiny’s Child and TLC some edge. Sure, they had their matching outfits (thank you Tina Knowles) and choreographed dances, but the music was good. Although One Direction has its faux pop/rock and The Wanted is riding the electropop wave, I think the next great girl group will follow in the footsteps of The Supremes, En Vogue, TLC, and Destiny’s Child, with a fusion of pop, R&B, soul, and hip-hop. This will also allow for multi-format radio support–another key to girl group success.
I think the market is ready for another girl group. But, it has to be done right. The perfect girl group is empowering but relatable, sexy without being lewd, and edgy rather than cheesy. Oh, and talented. So, let’s keep partying like it’s 1999 and bring back a girl group to compete with the new batch of boybands.