COWELL CONTINUES THE CROSSOVER

Like One Direction, Olly Murrs got his start on The X Factor in the U.K. and was subsequently signed to Simon Cowell’s label. This summer, he will be opening for One Direction on their American tour, and attempting to crossover with his own #1 U.K. hit, “Heart Skips a Beat.” One Direction’s success proves that Cowell has a knack for recognizing what’s missing in the American music market, and like the boyband, male popstars are few and far between. Sans Justin Bieber (and since the other Justin decided to be an actor), it’s been awhile since we’ve had a proper male popstar in the United States. “Heart Skips a Beat” is a current, catchy track for summer, and if Columbia pulls out all the stops with Murrs like they did for One Direction, I expect there to be a few more similarities between them. I wouldn’t be surprised if they decide to trade out British hip hop duo Rizzle Kicks for a more well-known American rent-a-rapper (see: “Break Your Heart” Taio Cruz featuring Ludacris). Regardless, the song’s a hit. It looks we’ll be hearing more form another British import soon.

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Filed under Europop, New Music

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