Can Scooter Braun’s magic work on another Canadian artist? On Tuesday, it was announced that Canadian Idol alum, Carly Rae Jepsen, had been signed to Schoolboy Records, the imprint from Justin Bieber and manager Scooter Braun, under the direction of Jimmy Iovine. Her single, “Call Me Maybe,” is currently #1 on the Canadian Hot 100. While that may not seem like such a feat, Canadian artists rarely top their own chart (she’s only one of five since 2007) even with the stipulation that 40% of songs played on pop radio must be by Canadian artists.
“‘Call Me Maybe’ by Carly Rae Jepsen is possibly the catchiest song I’ve ever heard lol,” Bieber recently tweeted. And, well, he’s not lying. The song is definitely an earworm. It was produced (and co-written) by Josh Ramsay, of popular Canadian pop/rock band Marianas Trench, and is structurally and sonically reminiscent of Katy Perry’s “Teenage Dream.” The strings also remind me of Sophie Ellis-Bextor’s “Murder on the Dancefloor,” but I guarantee it was inspired by the former, not the latter.
Jepsen also has a few other things working in her favor. Luckily, she can sing. Check out this acoustic performance of “Call Me Maybe,” that proves she can deliver a slice of bubblegum pop live. Also, even though Jepsen is 26, she doesn’t look a day over 16, which will likely go over well with the tweens. Based on the music video and her current branding, it looks like this will be capitalized on to attract a younger audience.
So, will Carly Rae Jepsen join the ranks of Alanis Morissette, Avril Lavigne, and Justin Bieber himself, becoming Canada’s newest pop export? With this song and the Bieber-machine behind her, most likely