Monthly Archives: February 2012

BREAKING & ENTERING

Can Scooter Braun’s magic work on another Canadian artist? On Tuesday, it was announced that Canadian Idol alum, Carly Rae Jepsen, had been signed to Schoolboy Records, the imprint from Justin Bieber and manager Scooter Braun, under the direction of Jimmy Iovine. Her single, “Call Me Maybe,” is currently #1 on the Canadian Hot 100. While that may not seem like such a feat, Canadian artists rarely top their own chart (she’s only one of five since 2007) even with the stipulation that 40% of songs played on pop radio must be by Canadian artists.

“‘Call Me Maybe’ by Carly Rae Jepsen is possibly the catchiest song I’ve ever heard lol,” Bieber recently tweeted. And, well, he’s not lying. The song is definitely an earworm. It was produced (and co-written) by Josh Ramsay, of popular Canadian pop/rock band Marianas Trench, and is structurally and sonically reminiscent of Katy Perry’s “Teenage Dream.” The strings also remind me of Sophie Ellis-Bextor’s “Murder on the Dancefloor,” but I guarantee it was inspired by the former, not the latter.

Jepsen also has a few other things working in her favor. Luckily, she can sing. Check out this acoustic performance of “Call Me Maybe,” that proves she can deliver a slice of bubblegum pop live. Also, even though Jepsen is 26, she doesn’t look a day over 16, which will likely go over well with the tweens. Based on the music video and her current branding, it looks like this will be capitalized on to attract a younger audience.

So, will Carly Rae Jepsen join the ranks of Alanis Morissette, Avril Lavigne, and Justin Bieber himself, becoming Canada’s newest pop export? With this song and the Bieber-machine behind her, most likely maybe.

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Filed under New Music

POP MATH

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What happens when you combine four of the catchiest pop songs of the past two years (produced by the likes of Dr. Luke, Max Martin, and David Guetta) into one track? You get one very catchy pop song to the fourth degree (produced by RedOne). This all adds up to one big, smash hit for Nicki Minaj.

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Filed under New Singles

WHY DO YOU THINK THEY CALL HER JESSIE JAMES?

It looks like Jessie James is finally getting her due time. Since her pop debut in 2009, Jessie’s remained one of the most underrated artists in the business. However, with her new country single climbing the iTunes charts, that’s all about to change.

Jessie’s not only a talented writer (her unreleased demos, like the personal “Newnan High,” are better than most artist’s singles), but she’s also an effortless vocalist. I mean effortless in the sense that she sounds exactly the same live as she does recorded and doesn’t feel the need to constantly oversing (I’m looking at you Christina Aguilera). She also performs while chewing gum. Now that’s talent.

Jessie’s sound is a throwback to the golden age of 90s female country (see: Faith Hill, Shania Twain, Martina McBride) that blended traditional Southern twang with the melodic stylings and instrumentation of pop and adult contemporary. She’s a breath of fresh air for country with a little bit of nostalgia to remind listeners of of the songs they grew up singing along to. Her new single, “When You Say My Name” is reminiscent of Faith’s “This Kiss,” a cute, mid-tempo love song that’s perfect ear candy for spring. If anyone’s going to follow in the footsteps of those female country greats, it’s going to be Jessie James. She’s truly the whole package and has already proven she’s capable of churning out catchy, relatable crossovers. She’s one to watch this year!

Her new single, “When You Say My Name,” is now available on iTunes. Katy Perry bought it. So should you.

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Filed under New Singles, Successes