I love when artists make the most of a great promotional opportunity. Rihanna gave impressive performances of both “Only Girl (In the World)” and “What’s My Name” this season on The X Factor–a show that can make or break you in the UK. It’s certainly “made” Rihanna–she had three songs in the top 10 on iTunes after her performance this weekend (“What’s My Name,” “Only Girl (In the World),” and “Who’s That Chick”) and her album is now #1. Rihanna has really become a proper popstar over the past few months, with both her voice and stage presence improving. Her tour this year must have really made a difference, because she wasn’t even performing at this level a year ago. Check out her performance of “What’s My Name” (which includes stripping, a dance break and pyrotechnics–three prerequisites for a great performance) below:

Not to take away from her performance, but her legs may have sold a few of those downloads, too.


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