So far, we have first quarter releases confirmed from Britney, Lady GaGa and Avril Lavigne—all women who have dominated pop music at some point within the past decade. I’m also expecting something from Kelly Clarkson and I’m sure Beyoncé is currently in the studio writing, producing, singing and playing all the instruments on her new tracks. Here’s what I think each of them need to (and should) do in order to not get lost in the shuffle of new, female pop music.
Britney has consistently delivered catchy, bubblegum pop music for the past 12 years and that’s exactly what I’m looking for with this new album. She’s never really followed the popular radio trends and has always stayed true to her pure pop roots. I’m fine with some electro and dance influences, as long as her songs don’t sound like Ke$ha or Lady GaGa rejects (we all saw how that worked out for Christina Aguilera). Britney’s at her best delivering sexy, fun (and somewhat mindless) lyrics over a beat that you can both sing-a-long to in the car and dance to in the clubs. Britney’s not all that serious and her music shouldn’t be either.
Aside from the music, Britney needs to prove she can both competently perform (and I don’t mean actually sing, because no one cares) and give an interview where she says something more than, “Yeah, it was really cool.” That’s all I ask.
First and foremost, Lady GaGa needs to stop touting “Born This Wasy” as the second coming. Even if it is, people will be disappointed because of all the hype. Let people discover how amazing the album is, instead of dictating it to them.
I’m not worried about GaGa’a music (or promotion). For one thing, she’s smart. I don’t think she will release a total clunker—she knows what her fans want and appreciates them too much not to deliver or be selfish and deliver something only she would like. I, for one, am expecting clever, well-written pop songs with an edge that makes them “cool” enough for everyone to enjoy. I’m sure there will be some crazy videos, performances and costumes along the way, too.
Also, I’m all for the up-tempo GaGa tracks, but I’m ready for that iconic ballad from her. She can really sing and I’d like for everyone to see that without all the gimmicks. So far, all of her releases have been fast and her first single should also be up-tempo, but she needs to switch it up with the second or third release from this album.
(One pre-era complaint: She announced the title of the album and started building hype too early. She should have stuck with the original plan of announcing the album title on New Year’s Eve. It’s already “old news” and the first single hasn’t even been released. You can only keep fans excited about something for so long.)
I don’t think I care enough about Avril Lavigne to write anything and that’s the problem. I went through an Avril Lavigne phase in 6th grade and haven’t really been all that interested since. She was marketed as the anti-Britney in the beginning, but what’s special about her now? Anyone?
In addition to a lack of redeeming qualities, I’m already getting some serious “My December” vibes from this album (the label shelved it for months). However, I would be surprised if “What the Hell,” produced by Max and Luke, isn’t a hit. Given that she was a one single wonder last time around, I don’t expect much more from this effort.
What happened with “All I Ever Wanted”? The era started out very promising with “My Life Would Suck Without You” and “Already Gone” was another big hit, but she couldn’t crack a million. I think Kelly and RCA need to come to a compromise—a happy medium somewhere between “My December” and “All I Ever Wanted.” The latter had too much shine and polish to create a cohesive, honest album and the former didn’t have enough. Despite Kelly’s claims that “All I Ever Wanted” was, well, all she ever wanted, the album didn’t seem authentic enough following the all too authentic “My December.” I (and I think the majority of her fans) like the gritty, emotional Kelly, but also the Kelly that delivers big, pop/rock anthems. Until she decides to go country, there needs to be a balance between the two.
From each of her three of solo albums, Beyoncé has delivered a career-defining hit: “Crazy In Love,” “Irreplaceable” and “Single Ladies (Put a Ring On It).” I can only hope this trend continues and I’m sure Mathew and Tina will see to it that it does.
I’m torn when it comes to Beyoncé. Part of me wants to see her do something different and another part of me wants her to be Sasha Fierce forever. I hope Beyoncé keeps the hip-hop and R&B elements to her music because that’s what distinguishes her from all the other females. If she decides to go all dance/electro pop, I would be disappointed. Not to say that it wouldn’t be great, but there are enough people doing that at the moment. Stick to what you know (and do best) instead of latching on to the trend of the moment (once again, see: Christina Aguilera).
Regardless, I’m glad she’s not pregnant. I knew that wouldn’t be allowed anyway. Only Solange is allowed to make poor life decisions.