iTUNES WATCH

Taylor Swift’s new single, “Mine”, is already up to #3 on iTunes and it was only released a few hours ago. While this will most likely be the fastest rise to #1 for any song ever on iTunes, I’m even more impressed by her label’s quick response to the leak. Within hours of “Mine” hitting the forums and blogs, Big Machine had it up on iTunes for sale–with an ad on the main page! I think more and more labels will stay on top of leaks and start to do this, given the success both Katy Perry, and now Taylor, have had with this method. I’m now waiting for the first label to release an album on iTunes immediately following its leak on the internet…

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